Search Engine Marketing (SEM)-Paid Search-Pay-per-click (PPC)

In lay man’s language, PPC translates to driving direct marketing campaigns over the internet through prominent search engines, such as, Google, Yahoo! and Bing. These search engines connect millions of people around the world and offer a full range of tools and search marketing solutions for businesses to connect with their customers and other stakeholders.

Pay-per-click advertising is a performance based advertising model where you essentially pay for a specific performance, usually clicks. INIT’s paid search strategy and copy are highly tailored and we can deliver you campaigns whose success is defined beyond mere impressions and clicks. What is more, we specialize in A/B split testing and Multivariate Analysis that ensures that we not only drive results but also know how to extract value for you from every cent of your media spend.