Customer Relationship Management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also as well as marketing, customer service, and technical support.
The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold while reducing the costs of marketing and client service. Customer Relationship Management describes a company-wide business strategy including customer-interface departments as well as other departments.
Our open source CRM solution provides a complete set of capabilities, such as
User management with built in access control
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